Creative Packaging Tips to Make an Impact on Your Customers

When it comes to marketing your company, one of the most important aspects is visibility. The better and more attractive your company looks to a potential client, the more successful you are going to be. However, your visibility doesn't just start and end with when a customer sees your information for the first time. You need to continue to remind your customers of yourself and how you stand apart from the rest of the competition. This includes creative packaging. After a customer purchases merchandise from your online store, you need to send the material to the individual's address, but you don't just want to toss the goods in a box and send it on its way. You want to be a bit creative with the process. You don't have to spend a ton of money doing this, but when you can add a custom touch to the packaging, it goes the extra mile in informing your customer that you do truly care about them and that your business is different from anything else on the market.

Some of the possible creative packaging tips you should consider include, but are not limited to:

• Custom box
• Information packet
• Varied packing filler

Custom Box

Almost every company uses the exact same box and packaging material when shipping their merchandise. There is nothing wrong with this, but it does allow the box to look like everyone else. Chances are your customer is going to know the shipment is from you, unless they make a good deal of purchases online. Instead though, you want an individual to know exactly who their package is from, regardless of how often they buy products online. One of the very best ways of doing this is through a custom box. There are only a select few companies that utilize the option, and while it does cost a little bit more than going with the standard brown packaging box, it is an excellent way to stand out above the other shipping companies. Amazon is an excellent example, as everyone knows they have received a package from Amazon thanks to the smiling logo printed on the side of the box. We do the same with our boxes. By utilizing this technique you ensure everyone knows who they are receiving their package from and it also helps your material instantly stand out, whether it has been opened or not.

Information Packet

Your package is being received and opened inside this individual's home or place of business. They have accepted your invitation for purchase, and chances are, this particular person does not do that with everyone else. It is an honor to be invited into this person's home, and you need to show how appreciative you are. To do this, include a special information packet thank you note. If you own a small business, feel free to make it a hand-written card, or at least a hand-signed card. There really isn't anything better than receiving correspondence that is actually written by hand now days, and this small note can be the difference between a one-time customer and a return customer. Of course, you should slip in an information packet as well, so they can see your note and then also what other material you sell. This is a great way to bring the customer back.

Varied Packaging Filler

Whether you use small air bags or packing peanuts, you want to keep your content safe, but that doesn't mean you can't have a little fun with it. Use colorful peanuts, or air bags with logos colored on. It helps bring a burst of fun when the box is opened.