How to Come Up With a Business Name as Creative and Interesting As You

Just like your name makes you part of who you are, your business is made in great part by its name. That is how people will know you and it's one of the main ways that your brand will gain recognition. It can be overwhelming at first to come up with a great name for your craft business, but think of something catchy and memorable. Keep it short enough to be memorable, but deep enough to explain what you're all about.

Here are a few tips to get you started in finding the perfect name for your business, without taking too much of your time and/or budget:

Write it Down. Sit down alone or with some friends or future staff members, and jot down the things that make you "you" when it comes to your business. Jot down the words that come to mind when you think of your company, and don't put any more thought into it than just thinking of words. Brainstorming is the perfect place to start when you're starting to come up with the name for your craft business!

Explore Your Options. There may be words in your industry or specialty that you haven't thought of that can make a big impact when it comes to branding. There are great sites available on the web that can help you find these mystery words, such as wordnik. Type in a few words and their database will gift you with tons of related words that might work better in your company's name.

Rearrange Your Words. Puns can be the silliest invention on the planet sometimes, but when you're looking for a name for your business, puns tend to stick. They also make people remember you! Pun Generator can give you a lot of phrases that will stick in your customers' minds that you might not have come up with on your own.

Get Feedback. When you've put your blood, sweat, and tears into your business, it can be easy to overlook the importance of a business name. You may already have a business name in mind; something you've fallen in love with, but after a little research you may realize that it's not a great idea after all. If you think you have the perfect name, bounce it off of family, friends, and strangers, and seek honest feedback and opinions.

Check the Trademark Registry Database. Nothing's worse than spending years building up your business' reputation only to discover that someone else has your name trademarked. Be sure your name has not been legally claimed in the United States by searching in the Trademark Electronic Search System (TESS).

Claim Your Name. It's great to be on Facebook and Twitter, but if you're planning on making a name for yourself, take some time to sign up with other popular social media spots too. Make sure your name is available on all of them. Consistency across these options is important so your brand recognition stays in tact. As a craft business, you'll want to show pictures of your work, so make sure your name is available on Instagram and Pinterest as well. There are tons of sites that you should check out to make sure you can claim your name. NameChk.com makes the checking process easier for you by giving you search tools at the click of a button.