Monthly Archives: December 2013

The craft business requires a greater visual element when it comes to marketing than many other types of genres. The reasons for this is because crafting allows for a greater expression of creativity. Because craft products are not mass-produced, there is an element of individuality for you to market. Even it you've found a good niche with a healthy customer base, you still have to stand out from everyone else.c

As any crafter knows, taking an excellent photograph is just as important as making something beautiful when it comes to selling your crafts online. With flash, bad lighting, and blurry focus thwarting your best laid plans, there are many obstacles to getting the perfect picture.

The good news is that taking a great picture doesn't have to be difficult. Even if you don't have a state-of-the-art photography studio in your spare bedroom (if you do, feel free to stop reading here), a few simple tricks can make your wares look spectacular and get them sold.

Crafting. The word just sounds fun. Most everyone has some type of craft they enjoy. For some it is the relaxation in actually making the craft. For others, it is the fulfillment of finishing something. It is a hobby and for many, it can become a little extra spending money.

Whether you like the feel of wood or clay in your hands; enjoy working with yarn or on the sewing machine; or have a knack for detailed painting, you are crafting. And, there is no time that is more fun to craft for than the winter holidays.