Monthly Archives: March 2014
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March 31, 2014
Whether you own your own craft business, earn a living creating crafts, or simply enjoy crafting as a hobby, you are well aware that it’s easy to get so involved in what you are doing (ordering and organizing inventory, finding festivals and facilities to sell your wares, or designing new dog collars for your best friends) that an hour, an afternoon, and even a whole day can fly by before you've even gotten out of your pajamas. Since time is our most important commodity and one that we can never recapture or redo, how we choose to manage it makes all the difference between accomplishing our goals or living an anxiety-filled, stressful, disorganized life.
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March 26, 2014
Instead of tossing out old, unworn clothing, this article offers seven creative ways to give it a second life around the house. A lampshade remake turns old fabric into colorful strips that cover a wire lamp frame, mixing patterns for a custom look. Old sweaters can be disassembled to upholster a chair seat, with sleeves repurposed into matching pillows.
Fabric scraps can be wrapped around pipe cleaners and cookie cutter shapes to make simple holiday ornaments, and sweater pieces cut into leaf shapes can be glued or sewn onto a wreath form. Old t-shirts get new purpose too, with the body and sleeves combined into a throw pillow.
Pets benefit from this kind of upcycling too. An old shirt paired with wire hangers and a cushion base becomes a simple no-sew cat tent, while an oversized sweater filled with poly-fil turns into a cozy dog bed. As the article puts it, the only limit to what you can create is your imagination.
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March 17, 2014
Just like your name makes you part of who you are, your business is made in great part by its name. That is how people will know you and it's one of the main ways that your brand will gain recognition. It can be overwhelming at first to come up with a great name for your craft business, but think of something catchy and memorable. Keep it short enough to be memorable, but deep enough to explain what you're all about.
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March 10, 2014
One of the hardest decisions you are likely to make is to sell the products of your hobby. Once you decide to go for it, there are a number of different angles you will need to consider, one of the most important being fulfilling the orders. There are five things to consider when you get started.
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March 03, 2014
When it comes to marketing your company, one of the most important aspects is visibility. The better and more attractive your company looks to a potential client, the more successful you are going to be. However, your visibility doesn't just start and end with when a customer sees your information for the first time. You need to continue to remind your customers of yourself and how you stand apart from the rest of the competition. This includes creative packaging. After a customer purchases merchandise from your online store, you need to send the material to the individual's address, but you don't just want to toss the goods in a box and send it on its way. You want to be a bit creative with the process. You don't have to spend a ton of money doing this, but when you can add a custom touch to the packaging, it goes the extra mile in informing your customer that you do truly care about them and that your business is different from anything else on the market.
