Monthly Archives: October 2014
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October 31, 2014
When you decide that it's time to market your crafts, you can't make a single sale until you set a price. If you price your crafts too high, you might lose customers. If you price them too low, you won't make a profit. There is no one-size-fits-all pricing strategy, so you must choose the method that works best for you.
Your pricing structure should take into account the costs you will incur from the time you begin to create your craft until you hand it over to your customer. If the skills, techniques, and uniqueness of your craft elevate it to the category of fine crafts or art, that lofty designation should also be considered.
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October 27, 2014
If you've avoided social media, you're missing out on the latest trend in marketing your crafts online. Google search algorithms favor social media shared links because they reflect what real people want. Lots of crafters are already posting their work to Facebook, Twitter, Linkedin, Pinterest, Google+, Craftgawker, and Instagram. You should be a part of that dynamic.
