Monthly Archives: December 2014
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December 31, 2014
One couple couldn't find a retail dog collar worthy of their small breed show dogs. Together, they made the kind of collar they would want to buy and other folks wanted them, too.
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December 23, 2014
Based on statistics and growth, image-rich Pinterest is the perfect social media platform for online craft marketers. These five easy steps will help you take great pictures and build a Pinterest following that will translate to sales.
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December 18, 2014
"From the Mailbag" has answers, suggestions, and pointers that range from a chart comparing three types of webbing to reusing hardware with new strapping to deciding between plastic or metal hardware for your project.
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December 12, 2014
Running a successful online craft business takes more than creativity, and this article covers the practical side that often gets overlooked. Keeping detailed records and separating business from personal money is a good start, along with managing inventory so there is enough stock without overstock.
Planning for growth matters too, including a roadmap for the brand, finding customers, and hiring help down the line. Country Brook Design CEO Jim Witt encourages sellers to learn the industry rules but still find their own angle.
Building an online presence can start small. Domain registration runs about two dollars a month and basic hosting around five, while a custom site can cost thousands. Selling through Etsy or social media first is a low cost way to test the market.
Other costs to plan for include materials, shipping, packaging, trademark protection, and accounting help for taxes, plus a safety net for surprises.
