Carol Alexander

Get professional photo results using everyday items you're likely to have on hand for props and backdrops. Our do-it-yourself advice from a professional photographer about lighting, staging and editing will help your craft products sell themselves!

The same flat webbing that patiently lies still as a cargo strap or tie-down can become something else entirely when you look at it differently. Take a look at our blog and you'll discover tutorials for a swing, a firewood tote, and a stylish purse along with ideas for a skinny trampoline!

One couple couldn't find a retail dog collar worthy of their small breed show dogs. Together, they made the kind of collar they would want to buy and other folks wanted them, too.

Based on statistics and growth, image-rich Pinterest is the perfect social media platform for online craft marketers. These five easy steps will help you take great pictures and build a Pinterest following that will translate to sales.

"From the Mailbag" has answers, suggestions, and pointers that range from a chart comparing three types of webbing to reusing hardware with new strapping to deciding between plastic or metal hardware for your project.

Considering your own online craft “start up” is exhilarating, isn't it? After all, if you are like most crafters, you've been giving away your tangible creativity in one form or another for years. At this point, you're convinced you can craft all the way to the bank. Most online or brick-and-mortar craft business owners will readily admit that it takes a lot more than just a great idea and endless energy to have a successful online business.